A few weeks ago, I expressed my confusion at cell phones at concerts. Well, apparently it's going to get worse before it gets better:
Most big shows have those large screens up so the folks in the nosebleed section can still watch the concert on the teevee whilst still pretending they’ve gotten their $80 worth. Now you’ll be able to send SMS to that teevee and really get your money’s worth by communicating your deepest inner longings to the rest of the crowd, and bond over your communally shared experience (”lIk brittney iz lIk so totally hot, dudz”) thanks to Boomerang Mobile Media’s partnership with Strategic Artists Management. About to get its first launch in the U.S. on Clay Aiken’s summer tour, the concept was tested out on a promotional tour for Anastacia in Europe, where ten percent of the attendees forked over 1 euro each for the privilege of seeing their own names up in lights and sending marriage proposals to the pop star. The other half of the equation in this partnership is making concert merchandise available for one-click purchase via cellphone. And the net result, as you might have guessed, is quite a bit of bling for Boomerang.
Well, at least my 17-year-old sister-in-law will be excited. She sleeps with her cell phone next to head in case anyone has to text message her in the middle of the night.