Friday, February 04, 2005

Best Buy Changes Name to "Possibly the Crappiest Buy;" Customers Love It

I recently received two gift certificates – one to Barnes and Noble and the other to Best Buy.  I immediately thought of which CDs I would buy.   I decided to buy Power by Q and Not U from Barnes and Noble and I would get a Mike Doughty album from Best Buy.  I knew that I wasn’t going to find either of these selections at the store and that they would have to be special ordered.  Similar approach, but very different results: 

Barnes & Noble

I found the CD on their website.  I called the store and asked if they had it in stock.  They didn’t, but quickly offered to order it for me.  They said I was not obligated to buy it, but they would call me when it got in.

They called a few days later; I went over and picked it up and didn’t have to pay for any shipping.  Quick, easy, good to go.

Best Buy

I found the CD on their website.  I called the store and they said they could only to ship it to a store if the album had a “store pick up” link by it on the website.  It didn’t.  This meant that it would have to be shipped to my house – and I would have to pay the shipping. 


I thought that was a drag, but was willing to do it.  I got the CD selected and put into my “shopping cart.”  I went to “checkout” and there was no place to enter in a gift card number – something that Barnes & Noble has on their website.

I called the Murray store and said, “Hey, is there a way to enter in my gift card number on the website?” 

“No.”

 “And you won’t order a CD to your store so I can pick it up there?”

 “No.”

 “What can I do, then?”

 “Well you could sign up for a Best Buy Card and use that online, but you wouldn’t be able to use your gift card.”

 [Hmm.  That sounds like a stupid idea.]

 “Could I buy something in the store, return it, get cash back and then use that money to buy something online?” 

“You can’t get cash back on a return purchased with a gift card.”

 “So I’m screwed?” 

“Yeah, I guess.”

Thanks, Best Buy.  It’s really been good to shop with you.  Where do I sign up for that Best Buy Card? 

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