Sunday, June 11, 2006

Arena Football's Semi-Charmed Life

Today was ArenaBowl XX. You're right, "XX" does mean 20, which means that Arena Football has been around for 20 years. Who knew? Though Traci and I had a lot of fun a weeks ago when we went to see Utah's expansion team, The Blaze, somebody's got to talk to the marketing folks at the Arena Football League.

I turned on ArenaBowl just in time for the half-time show. The performance was by none other than Third Eye Blind. And the best part? Yes, they were playing "Semi-Charmed Life." Were all of the marketers and event planners sitting together, brainstorming, when someone said, "I've got it! We'll get Third Eye Blind for the half-time show of our biggest event. They were huge in 1997!" Did they completely overlook the fact that Jon Bon Jovi, who strangely enough still is a really big star (just ask my sisters), owns an Arena Football team? Couldn't they just ask him?

If the game wasn't exciting enought, ticketholders were also treated to a free Third Eye Blind concert after the show. Napoleon Dynamite says "lucky."

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